Apparently “dislike mobs” are a thing as popular video sharing platform YouTube is considering removing the dislike button after a number of recent clips from popular companies (including itself) got absolutely obliterated in the like/dislike ratio department.
Here are some examples:
YouTube Rewind 2018 (2.5 million likes & 15 million dislikes) –
Blizzard’s Diablo Immortal Cinematic Trailer (28K likes & 728K dislikes) –
Gillete’s Toxic Masculinity Short Film (751K likes & 1.3 million dislikes) –
According to The Verge:
Tom Leung, director of project management at YouTube, addressed the issue of “dislike mobs” in a recent issue of Creator Insider, YouTube’s corporate series for creators.
“Dislike mobs” are the YouTube equivalent to review bombings on Steam — a group of people who are upset with a certain creator or game decide to execute an organized attack and downvote or negatively review a game or video into oblivion. It’s an issue on YouTube as well, and one that creators have spoken out against many times in the past. Reports have suggested that a video with a high number of dislikes — that outweighs the number of positive likes — is less likely to be recommended, and could therefore hurt the creator’s channel.
The only current option creators have to avoid a ratings disaster in their videos is to visit their profile preferences page and switch off ratings (which will prevent like and dislike statistics to be seen).
Read more about other options YouTube is exploring.
Main Image Credit: The Verge