Carl’s Jr. is testing out a cannabis burger to stay at the forefront of the CBD trend.
The chain said on Wednesday that it will sell the Rocky Mountain High: CheeseBurger Delight burger at one location in Denver, Colorado for just one day (April 20th, of course). The burger features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative.
Though the promotion is limited, it’s not a stunt. The burger chain is using the test to determine whether a CBD burger belongs on its permanent menu, said Patty Trevino, senior vice president of brand marketing for Carl’s Jr.
“It is something that feels right for the brand,” she told CNN Business. “We are all about innovation.”
Food, beverage and other consumer goods companies have been trying to figure out how to capitalize on growing interest in ingredients like CBD. Consumers are increasingly seeking products that offer an extra something, like increased energy or better gut health. CBD may fit the bill: Some studies suggest the CBD can help treat inflammation, pain, anxiety and seizures. Carl’s Jr. isn’t promoting any possible functional benefits of CBD, Trevino said.
Carl’s Jr. is hoping to please their customers, whom Trevino said tend to be interested in new trends. It’s also chasing “future Carl’s Jr. customers that are younger,” said Trevino. “They are more open to different flavors of products,” as well as benefits trendy ingredients may offer.
Image Credit: Carl’s Jr. / Fox13