Today, The Prince of Wales’ Sustainable Markets Initiative, in partnership with the World Economic Forum launched a major global initiative, #TheGreatReset.
The Great Reset aims to reset, reimagine, rebuild, redesign, reinvigorate and rebalance our world in the wake of the COVID-19 pandemic.
As of the posting of this article, the video has garnered almost 150,000 views, 1,200 likes and 6,100 dislikes. Also, the comment section has been turned off.
“We have an incredible opportunity to create entirely new sustainable industries, investing in nature as the true engine of our economy.
“The current global crisis has disrupted every aspect of our lives. But it has also presented us with an extraordinary opportunity. A chance to reset and accelerate efforts to improve the state of our world.
“Changing our current trajectory will require bold and imaginative action, together with determination and decisive leadership.
“In order to secure our future and to prosper, we need to evolve our economic model – putting people and planet at the heart of global value creation.
“If there is one critical lesson we have to learn from this crisis, we have to put nature at the heart of how we operate.
“We are on the verge of catalytic breakthroughs that will alter our view of what is possible and profitable within the framework of a sustainable future.
“We need nothing short of a paradigm shift – one that inspires action at revolutionary levels and pace.
“We simply cannot waste any more time. The only limit is our willingness to act.
“And the time to act is now.”
H/T: anon fC9GbPuu
UPDATE: Klaus Schwab, the executive chairman of the World Economic Forum, co-authored a book titled ‘COVID-19: The Great Reset’ which was released a month after the British royal family uploaded their video to YouTube –
“COVID-19: The Great Reset” is a guide for anyone who wants to understand how COVID-19 disrupted our social and economic systems, and what changes will be needed to create a more inclusive, resilient and sustainable world going forward. Klaus Schwab, founder and executive Chairman of the World Economic Forum, and Thierry Malleret, founder of the Monthly Barometer, explore what the root causes of these crisis were, and why they lead to a need for a Great Reset. Theirs is a worrying, yet hopeful analysis. COVID-19 has created a great disruptive reset of our global social, economic, and political systems. But the power of human beings lies in being foresighted and having the ingenuity, at least to a certain extent, to take their destiny into their hands and to plan for a better future. This is the purpose of this book: to shake up and to show the deficiencies which were manifest in our global system, even before COVID broke out.
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Main Image Credit: YouTube